Marketing is a large part of maintaining a successful business, but let’s face it: Consumers can quickly get tired of plucking your business fliers off their windshields.
Fortunately, there are better ways to promote your services in the community. Here are three tips for marketing your small business creatively and with purpose.
Share Your Expertise
Make yourself known locally as an expert in your industry. One way to establish your credentials is to give presentations within your community. Try to get on the agenda at local homeowners association meetings, neighborhood watch groups, city meetings and community gatherings. Use this as an opportunity to educate your neighbors on ways to keep their homes secure.
If you provide commercial security, considering speaking to school administrators about securing their facilities with the best practices outlined in the ESA Electronic Security Guidelines for Schools. You can learn more about the guidelines at www.ESAweb.org/schoolguidelines.
Regardless of your audience, it’s important to remember that your presentation shouldn’t be a sales pitch. Gain everyone’s confidence and trust by providing useful, practical information.
Customer Reward Programs
Many businesses grow their client base by offering products and services at a deeply discounted rate to new customers. This practice has been around for ages, and for good reason: it works. However, remember that it’s easier to keep an existing customer than to find a new one. Create a program that will show thanks to customers who came for the deal and stayed for the service.
One effective way to reward your loyal customers is to establish a referral program. This two-punch program not only rewards your current customers, but also brings in new clients. For instance, an existing customer might be rewarded with a gift card, coupon or cold hard cash for each new customer they refer to your business.
Remember, to ensure these programs are successful you must advertise the promotion and have enough support to accommodate the programs. Create a system that keeps track of referrals, and be sure to follow through by promptly delivering the reward items.
Consider sponsoring a local event such as a fair or sports tournament. Depending on the size and nature of the event, as well as your level of sponsorship, you can get a substantial return on a small investment.
For example, if your company sponsors a softball team and has your logo on the back of each player’s shirt, you will reap the benefits of recurring advertising every time the shirt is worn, with no additional cost. You can also sponsor charity events or donate money to organizations that give out scholarships, which can link your company to worthy causes and will boost your company’s positive relations within the community.
Remember that not every event is right for your company, so choose your sponsorships carefully.
With these tips, you can market your business in a creative and effective manner without breaking the bank. Become an expert in your field, reward your customers, enrich your relations within the community, and enjoy the perks of a growing business.