Social media is more than just a place to post pictures of your recent vacation, cute babies or what you had for breakfast. Social media sites, such as Facebook, Twitter and Pinterest, are search engines, places to read reviews, and an extension of a business’ website. Here are three tips to help you harness the power of social media to improve your company’s online presence.
Build a captivated audience
The keyword is “captivated.” One way to do this is by continually seeking out consumers who have shown an interest in security, safety or home automation. Use the search bar on Twitter and Pinterest to follow those who mention security in their posts. An easy way to gain interested users is by reaching out to your existing customers – invite them by email, include your social media links on every marketing piece you have, and make them visible on your website.
Consistently engage your followers, friends and fans
While you should inform your potential and existing customers of the products and services you offer, your social media pages shouldn’t be used for shameless self-promotion. Instead, provide information that will benefit your audience such as promotion codes, quick tips or customer support. Another way to connect with your audience is through individualized content. Encourage dialogue, feedback and questions from your audience. And most importantly, respond to as many user posts as you can.
Don’t let your pages go to the social media graveyard
Social media is an ongoing project that takes time and effort long after the launch of a page. Without new content, your pages can quickly become outdated, which could be enough to drive potential customers away. Set aside 10 minutes a day to update your various social media pages. You can also utilize post scheduling tools such as HootSuite or TweetDeck to help you manage your feeds. If you are really crunched for time, consider hiring someone to help you stay on top of the social media world.
Social media can be a major tool in the way you present your company to consumers. With the right resources, it can help you acquire new customers, provide support for existing customers and act as a form of advertising that can reach consumers of all ages and demographics. In the end, social media gives you another way to what you do every day: connect with others.
This article originally appeared in Newsline, 2012 Vol. 3.