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6 Small Tips to Improve Your Social Media Outreach

Posted By ESA Communications, Thursday, April 9, 2015

So you’ve set up accounts for your business on Facebook, Twitter and LinkedIn. Your profiles are flourishing, your




followers are growing and you think you’ve mastered this social media thing. Before you kick up your feet and marvel at your social media success, check out these six tips that can take your online presence to the next level.

Too much, too little or just right?

By now you’ve probably realized that not all social media accounts are created equal. What works on Facebook may not work on Twitter and vice versa. This is especially true in regard to how much you should post on the various platforms.

A simple rule of thumb is to post most frequently on Twitter, then Facebook, and least on LinkedIn. Studies show the sweet spot for Twitter is four or five tweets daily, on Facebook five to 10 post per week and on LinkedIn one post daily.

Monitor mentions
Listening on social media is just as important as pushing out information. Keep an eye out for positive and negative feedback by routinely searching for your company name (and various acronyms), social media handle and website. If you do come across less than stellar tweets or Facebook posts that are tied to your name be sure to reach out to the person and handle the situation offline.

Follow your fans
Your fans like you, but do you like them? You should! As a common courtesy, anytime you receive a new follower on Twitter, be sure to follow them back. You’ll be able to listen to what your fans care about and also easily acknowledge their loyalty to your brand.

70/20/10 Rule
Creating original content can be challenging – especially if you’re posting multiple times a day. Instead of racking your brain for something to say, follow the 70/20/10 rule: 70 percent of your content will come from you (original content), 20 percent will come from other sources (curated content) and 10 percent will be promotional content for your brand. It’s an easy way to fill your feed and keep your followers engaged.

Discover the trends
Have you ever been tagged in a #FF post? Were you scratching your head wondering what exactly “#FF” means? It’s ok! Here is a tip: A large aspect of Twitter has to do with trending words and phrases. For instance, #FF translates into “Follow Friday” – a way Twitter users tag and highlight accounts that they enjoy following. You can keep up with the trends by monitoring the Discover section on Twitter.

Cross posting
While your posting frequency should differ on various social networking websites, your content can be mirrored across all of them. To ensure you’re reaching the full potential of your audience, consider cross posting your content. Pick up a tweet that you shared on Twitter and revise it for use on Facebook and LinkedIn. You can also shorten up your Facebook posts and throw in a hashtag to transform your message into a tweet. It’s an easy way to come up with content and effectively distribute your message.

Don’t overlook these tips that can improve your social media strategy. Albeit small, they can have a great impact on effectiveness of your online communications. 


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