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The 21st Century Buyer

Posted By ESA Communications, Friday, September 11, 2015

Think about the last time you made a significant purchase for your home or business. How did you determine where and with whom you would make the investment? Did you reach out to others who have made similar purchases? Did you research your options on the Internet? What factors contributed to your decision? Now consider how the process you use to evaluate purchases has evolved and/or stayed the same over the last 20 year. The 21st century buyer has many more tools and resources at their disposal than in the 1990's...

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