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High Demand for Gen Z Research: Big Companies Want to Know More

Posted By ESA Communications, Thursday, June 09, 2016
Gen Z’s are the new Millennials and companies want to know what they are all about. The Center for Generational Kineticsis diving into the inner workings of these “true digital natives” as they teeter on the precipice of entering the workforce in 2019. Their technology driven social trends are launching an ‘adapt or fail’ response and big businesses are taking notice. Read more.

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