It may sound stupid or silly, but we’ll say it anyway: You should encourage your customers to "use” their alarm systems. The operative word is, of course, "use.” If you don’t use it, you lose it. That means your jewelry, your high def TV, your silver.
Burglar alarms prevent break-ins. We know this through research studies from the Alarm Industry Research and Educational Foundation (AIREF – www.airef.org), and from war stories customers have provided the companies in our industry. Burglars look elsewhere when they know an alarm system is in operation. But if they are pros, they also know when an alarm system is not in operation. And that’s when a home or business is more likely to be targeted.
In fact, a recent survey by the Consumer Reports National Research Center revealed that people’s lack of seriousness in terms of home security leads to burglars targeting their houses. The simple solution to this is: Reconnect with your customers!! Communicate with them. Explain the importance of using their system.
Beyond being a good business practice, this opens the door for other selling opportunities, and builds a stronger, long-term bond between you and your customers. They’ll also see more value in their alarm system.
So send them a letter, give them a call or drop an email to your customers. Show them you care, that you’re thinking about them, and remind them to use their systems. Even if you don’t get any follow-up, you’ll be doing the right thing. Often that’s enough.