We hope you read this blog regularly. It's one of the ways we're continuously working at ESA to provide you -- our membership – up-to-date information you can use to run your businesses more effectively.
Our members are our customers. We serve you. Reading through business periodicals regularly, we look for stories and ideas to present in this blog that benefit your bottom line. Recently, we came across one that talked about how not to lose customers.
Of course, that goes for all of us. We don't want to lose you as a member. Though that's a negative way to put it (the positive line is we're always looking to grow quality members), it's important to look at losses to determine why someone left a company, industry or association. The story we came across, from the Rockefeller Foundation, said that 68 percent of customers are lost because they think they, or their success, aren't cared about.
The past couple of years at ESA, we've refined our Web site, initiated ESA Integrator and added this blog, and given you additional online resources to use to connect with others in the electronic security industry. All of these tools are designed to serve you. But we also need to hear from you. How are we doing? Are these the types of tools you want? We succeed as an association when our collective membership succeeds. The more we hear from you, the better we can help you down that path.
We fully recognize that our members are running their businesses. We know it's to find the time to go online to read articles or respond to an especially well-written story in one of the security trade press publications. But we want to continue to facilitate these types of discussions. We believe this is one of the best services we offer. Let us know how we're doing. We have surveyed to get findings we can use to help us refine our approaches, but hearing directly from you with specific ideas helps us even more. Drop us a line. Respond to this blog. Connect with us.