Recognizing your face each morning in the mirror is a good thing. And it appears, based on news reports, that recognizing your face is going to become even more important in the future because Apple has taken the next step in facial recognition. It’s not here yet, but the company filed a patent application with the U.S. Patent and Trademark Office on Dec. 29, 2011.

While the news reports discuss the application of facial recognition technology in how it will eliminate the need for passwords (yippee!), it has deeper meaning for the security industry. It will likely affect how companies establish building access. It could eliminate the need for identification badges.

We believe that having another tool down the road to offer customers is a good thing for the electronic security industry. Our job is to ensure safety for homes and businesses in multiple ways, and in many different types of environments. Having one more piece of technology gives our industry opportunities for growth.

Growth also means change, so we encourage ESA members to stay apprised of these types of new technologies. We heard a host of ideas last week at the Leadership Summit in Irving, Texas. While the Apple announcement was not one of them, many others focused on how our industry will be different in the years ahead. It’s good to stay informed on this front.

The more you know, the more you can stay ahead of the curve. Here at ESA, we’re pleased to continue offering you sessions like the Leadership Summit, and information that helps you run your business more effectively. We look forward to a prosperous year for all our membership.