your face each morning in the mirror is a good thing. And it appears, based on news reports, that
recognizing your face is going to become even more important in the future because Apple has taken the next step in facial
recognition. It’s not here yet, but the company filed a patent application with
the U.S. Patent and Trademark Office on Dec. 29, 2011.
While the news reports discuss the application of facial recognition technology
in how it will eliminate the need for passwords (yippee!), it has deeper meaning
for the security industry. It will likely affect how companies establish
building access. It could eliminate the
need for identification badges.
that having another tool down the road to offer customers is a good thing for
the electronic security industry. Our job is to ensure safety for homes and
businesses in multiple ways, and in many different types of environments. Having one more piece of technology gives our
industry opportunities for growth.
Growth also means change, so we encourage ESA members to stay apprised of these
types of new technologies. We heard a host of ideas last week at the Leadership
Summit in Irving, Texas. While the Apple announcement was not one of them, many
others focused on how our industry will be different in the years ahead. It’s
good to stay informed on this front.
The more you
know, the more you can stay ahead of the curve.
Here at ESA, we’re pleased to continue offering you sessions like the
Leadership Summit, and information that helps you run your business more
effectively. We look forward to a
prosperous year for all our membership.