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Getting there first isn't enough

Posted By Dave Simon, Tuesday, January 31, 2012

Becoming the first company to reach a particular market, or being the initial seller of a product, are both clearly effective ways to start a successful business model. However, being first isn’t necessarily enough.

It certainly gets you started and gives you a lead over your competitors. At the same time, it doesn’t mean other electronic security companies won’t soon match or surpass you with a better product or service.

It takes a combination of early entry and superior knowledge to build long-term business success. Find out what’s new in our industry and experiment to see what works in your business model, but make sure you know what you are doing.

For example, you could become the master of a new video technology and its applications. This means you not only provide your customers with the newest technology, but you can also explain to them why they need it, and how it will help protect their families, businesses, or possessions.

By putting these qualities together, you become a leader, not a follower. That’s the space you want to be in.

Find it, learn it, master it, explain it. This will keep you headed in the right direction.

Tags:  competition  leadership  technology  video 

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