pace of our world today, and the amount of information we are expected to
ingest on a daily basis, the following question has to be asked: "Do all the people spending a lot of time on
the Internet have Attention Deficit Disorder (ADD)? Do you?” It’s a logical question.
As a member
of today’s society, you probably spend a lot of time surfing the Internet to
see what’s going on. As a member of the electronic security industry, you also deal
repeatedly with new products that utilize electronic data transmissions because
it’s important to be aware of how data is transmitted, stay on top of trends
and know how to use information from sources on the Internet in a way most
useful to your customers. But then, you
have to turn off the Internet spigot to successfully sell and install
systems. You can’t be Internet ADD.
becomes a problem if we can’t cut through all the clutter and actually GET
THROUGH to the customer. If we aren’t
heard, or if what we say is lost in transmission or translation, then we’re
going to have trouble finding, connecting and selling.
ESA members to remember that the Internet and other electronic communication
tools should be used intelligently and in the right circumstances. Don’t spend all day on your personal
communication device responding to text messages. Instead, use the Internet and other
technologies to build your business, promote your products, and provide the
best possible experience for your customers.
customers need you, which means you need to be there for them. If you’re Internet ADD, your customers are