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Do you have Internet ADD?

Posted By Dave Simon, Tuesday, February 21, 2012

Given the pace of our world today, and the amount of information we are expected to ingest on a daily basis, the following question has to be asked: "Do all the people spending a lot of time on the Internet have Attention Deficit Disorder (ADD)? Do you?” It’s a logical question.

As a member of today’s society, you probably spend a lot of time surfing the Internet to see what’s going on. As a member of the electronic security industry, you also deal repeatedly with new products that utilize electronic data transmissions because it’s important to be aware of how data is transmitted, stay on top of trends and know how to use information from sources on the Internet in a way most useful to your customers. But then, you have to turn off the Internet spigot to successfully sell and install systems. You can’t be Internet ADD.

Internet ADD becomes a problem if we can’t cut through all the clutter and actually GET THROUGH to the customer. If we aren’t heard, or if what we say is lost in transmission or translation, then we’re going to have trouble finding, connecting and selling.

We encourage ESA members to remember that the Internet and other electronic communication tools should be used intelligently and in the right circumstances. Don’t spend all day on your personal communication device responding to text messages. Instead, use the Internet and other technologies to build your business, promote your products, and provide the best possible experience for your customers.

Your customers need you, which means you need to be there for them. If you’re Internet ADD, your customers are suffering.

Tags:  customer  Internet  technology 

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