For those of
you familiar with Mad Magazine, they poke fun at different aspects of popular
culture. Years ago, they took aim at
billboards. Their humor was rooted in
the unsightliness of billboards, using goofy slogans to call attention to their
frequent population along our nation’s highways.
is a reason billboards might prove to be a useful tool to promote your business
or your state or local association: You
drive by them enough so that the message or image starts to infiltrate the car
billboard environment is not just about pasting something up, though certainly,
you can still go that route. Billboards
have gone high tech, with rotating messages, giving you the ability to quickly
change what you want to say, or address a newly-arising issue.
understand that big billboards may be outside the budget of many ESA member
companies. At the same time, chartered
states may find they have money in their budgets to post a strong message about
our industry, encouraging personal safety and home protection. These types of messages benefit our industry
and reinforce the types of services we provide.
we don’t toot our horns about the good work we do. If the communities we serve don’t know about our
industry, then it makes selling security systems that much more difficult. Explore billboards. It could be a wise investment for your
chapter, and our future.