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Billboards as a Statement

Posted By Dave Simon, Tuesday, April 17, 2012

For those of you familiar with Mad Magazine, they poke fun at different aspects of popular culture. Years ago, they took aim at billboards. Their humor was rooted in the unsightliness of billboards, using goofy slogans to call attention to their frequent population along our nation’s highways.

Their point is a reason billboards might prove to be a useful tool to promote your business or your state or local association: You drive by them enough so that the message or image starts to infiltrate the car driver’s thoughts.

Today, the billboard environment is not just about pasting something up, though certainly, you can still go that route. Billboards have gone high tech, with rotating messages, giving you the ability to quickly change what you want to say, or address a newly-arising issue.

We understand that big billboards may be outside the budget of many ESA member companies. At the same time, chartered states may find they have money in their budgets to post a strong message about our industry, encouraging personal safety and home protection. These types of messages benefit our industry and reinforce the types of services we provide.

Too often, we don’t toot our horns about the good work we do. If the communities we serve don’t know about our industry, then it makes selling security systems that much more difficult. Explore billboards. It could be a wise investment for your chapter, and our future.

Tags:  advertising  billboards 

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