It’s a scary
thought, but entirely possible: A burglar could be in your house and you don’t
hear him. Just ask Tom and Peggy McElvoy of Mansfield, Texas.
the Fort Worth Star Telegram, the two were watching TV while – unbeknownst to
them – a burglar went into their bedroom and took an assortment of rings,
watches and necklaces. Both Tom and Peggy are hard of hearing so they had
headphones on, which probably made the burglar(s) more brazen.
a unique situation, it’s also one ESA companies should emphasize when working
with elderly couples. Our companies should be explaining safety and security
precautions: "Regardless of your neighborhood, don’t create easy opportunities
for criminals. Lock your doors. Use your alarm system.”
It’s a basic
point worth repeating: If you have an alarm system, use it. In Tom and Peggy’s
case, the couple had an alarm system but it wasn’t armed.
you’re on a sales call, share this story with your potential clients. It’s a
warning measure, and a good way to teach customers why and how to operate their
don’t buy an alarm system, recommend other ways to protect their home. And if they do have a system, strongly urge
them to keep it activated at all times.