are embracing portable device technology with open arms. In early 2012, it was
reported that nearly 50 percent of Americans own a smartphone and nearly 20
percent own a tablet. We’ve already talked about how iPads can improve your
sales presentation, but now we’re focused on how technology within these
devices can help you garner more customers and enhance the level of service for
your existing customers.
technology is known as mobile applications or more commonly referred to as
apps. By creating an app specific to your company and offerings, you can
attract tech-savvy customers; enhance the services for your existing customers;
and add dollars to your bottom line. While younger generations have begun to
utilize apps, many people from older generations will begin to make the smartphone
switch in the upcoming years.
communicate the benefit of this type of technology to customers that are new to
mobile apps, it’s important that you take the time to thoroughly train your
sales team in the service. As we move
into the brave new world of ever-more-mobile applications, it’s incumbent on us
to learn what these mobile apps are and know the ins and outs before we sell
them to our customers. Develop your expertise and those of your employees
before taking the next step with apps.