an association, our goals are simple: Keep our members satisfied, position the
association so that additional companies and state associations want to join,
and seek out new ways to attract chartered chapter members. However, we must
consistently put in effort to achieve these goals.
One simple method, which proved successful for the Wisconsin Electronic
Security Association (WIESA), bears repeating and can be duplicated by other
states who are seeking new members. WIESA held a membership meeting at the
Harley-Davidson museum in Milwaukee, invited prospective member companies to
visit, and set up roundtables for associate members to engage alarm companies.
They included a free meal with the invite and ended up with a great turnout.
difficult to pry business people away from their jobs, let alone dig into their
free time after business hours. It is up to our chartered chapters to think of
ways to attract potential members and then demonstrate the value of joining the
The best way
to generate new member interest is simply by getting your name out there. There
may not be a Harley-Davidson museum in your area but nearly every city has a unique
venue that will attract attendees. Find a good location and then invite
potential candidates who can expand the leadership of your state or local
board. Give out a free lunch. Ask associate members to come and demonstrate
showed how well this can work.
our states can take a card from their deck to help bring in new members and
grow together as an industry.