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Keep it Simple When Seeking New Members

Posted By ESA Communications, Tuesday, August 14, 2012

As an association, our goals are simple: Keep our members satisfied, position the association so that additional companies and state associations want to join, and seek out new ways to attract chartered chapter members. However, we must consistently put in effort to achieve these goals.

One simple method, which proved successful for the Wisconsin Electronic Security Association (WIESA), bears repeating and can be duplicated by other states who are seeking new members. WIESA held a membership meeting at the Harley-Davidson museum in Milwaukee, invited prospective member companies to visit, and set up roundtables for associate members to engage alarm companies. They included a free meal with the invite and ended up with a great turnout.

It’s difficult to pry business people away from their jobs, let alone dig into their free time after business hours. It is up to our chartered chapters to think of ways to attract potential members and then demonstrate the value of joining the state association. 

The best way to generate new member interest is simply by getting your name out there. There may not be a Harley-Davidson museum in your area but nearly every city has a unique venue that will attract attendees. Find a good location and then invite potential candidates who can expand the leadership of your state or local board. Give out a free lunch. Ask associate members to come and demonstrate their wares. Wisconsin showed how well this can work. 

All of our states can take a card from their deck to help bring in new members and grow together as an industry.

Tags:  association  members  new members 

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