question that mobility of information services is affecting almost every
industry. Consumers are using "touch and
go” technology in new ways daily. With
the ever-growing penetration of smartphones
, the desire of customers to get
everything while "on the go” grows.
We all know people
who email us at some odd hour of the day. You wonder what they are doing up so
early or why they are staying up so late. The implication of these personal trends for the electronic security
industry is that our customers will increasingly desire the use of their
security applications at odd hours.
They’ll want to be "on the go” with the ability to arm or disarm their
system, along with accessing other features.
Mobile apps give consumers this flexibility. They’ll also give you opportunities to propose new solutions to protect
their homes or businesses. More and more
customers are demanding these types of services.
Beyond customer demand, interactive services are an important selling
tool. ESA members are finding new sales
through mobile apps. It’s a way to grow
your business, and connect with customers in new ways.
point: Lowering attrition rates is at
the top of everyone’s agenda. You want
to find new customers, and keep the ones you have. Providing services your
customers want means they’ll be less likely to look other places for their
security needs. Mobile apps fit the
bill. Check them out. They should keep your attrition rate down.