One of the common
characteristics uniting us in today’s world is the long list of things in which
we are NOT experts. As technology advances, there are more things to master and
less time to adjust. With the advent of handheld devices, even more commands
and options are being thrown our way.
One tool is
not only readily available, but also easy to use: video. You can shoot a short
video using a smartphone, which is typically easy to operate. Once you get the
hang of it, you can upload it to YouTube and use it to promote your company.
become a worldwide phenomenon. Thousands of clips posted to the site have captured
the public’s imagination. But ESA members can use YouTube to capture visuals
and dialogue to promote their businesses. By posting your video to YouTube and
linking the video to your website, you can take promotion to the next step and
get greater exposure.
video is relatively simple: Decide what
you want to say to potential customers, select who you want to say it, and start
taping. The first take probably won’t be the best, so be prepared to try it
several times. Once you get the hang of delivering your message, you should end
up with something to share with prospective customers.
Post it to
YouTube using a funny, short, catchy tag line, and then direct potential
customers to a link to the video on your website, or to the video itself on YouTube.
video isn’t difficult; there are many step-by-step tutorials available on the internet.
Just type "upload a video to YouTube” in any search engine and you’ll get
dozens of easy-to-understand results that will walk you through the process. Or, if you prefer, here's a particularly easy tutorial.
become a hit ... or not. Regardless, you’ll be taking a step to reach out in
new ways, and in doing so, you may make your business a star.