companies are constantly looking at ways to invigorate their bottom line. This
requires asking questions, challenging your current sales tactics, looking
closely at the products/services you offer, or maybe even re-examining your
fresh approach can be accomplished in many ways. Recently, the Harvard Business
Review reported on a practice that top innovators successfully use to create an
open dialogue with customers, stakeholders and employees. It’s not complicated,
nor is it difficult.
around asking a simple question: "How might we?” They point out that this question fosters
dialogue and opens others up to sharing information. It’s also open-ended, so
it encourages lengthier responses.
time you sit down with a customer, ask, "How might we be of better service?”
time you have an employee meeting, ask them, "How might we help generate sales
time you are at an ESA meeting, ask leadership, "How might we improve the
services we offer our industry?”
carefully. You’ll get some good feedback.