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Use this Phrase to Invigorate Your Business

Posted By ESA Communications, Tuesday, October 16, 2012
ESA member companies are constantly looking at ways to invigorate their bottom line. This requires asking questions, challenging your current sales tactics, looking closely at the products/services you offer, or maybe even re-examining your pricing policies.

Taking a fresh approach can be accomplished in many ways. Recently, the Harvard Business Review reported on a practice that top innovators successfully use to create an open dialogue with customers, stakeholders and employees. It’s not complicated, nor is it difficult.

It revolves around asking a simple question: "How might we?”  They point out that this question fosters dialogue and opens others up to sharing information. It’s also open-ended, so it encourages lengthier responses.

The next time you sit down with a customer, ask, "How might we be of better service?”

The next time you have an employee meeting, ask them, "How might we help generate sales leads?” The next time you are at an ESA meeting, ask leadership, "How might we improve the services we offer our industry?”

Then listen carefully. You’ll get some good feedback.

Tags:  customers  Dialogue  insight  sales 

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