Electronics Association (CEA) found in a recent study that consumers want professionals
to install their home security systems. In fact, customers select security as
the most important reason they purchase a home "control” system, which can
include audio, video, climate control or lighting.
news for ESA companies. It means that customers seek us out for the
professionalism we provide. They want us to install and service their systems –
not do it themselves – which means our experience is respected.
It’s a super
selling point. Use your professionalism
as an advantage when you talk to a prospective customer. Be sure to emphasize the
fact that your installers are specifically trained for their jobs and that they
meet the licensing requirements in your state.
study revealed that 67 percent of consumers not only want a professionally installed
home system, but also are looking for home control that doesn’t require
multiple individual apps for each subsystem. That speaks to simplicity. Consumers want an easily explained system
without too many complications.
you an opportunity to leverage your experience. Find out what your customers
want. Deliver their apps in smaller
doses that can be easily mastered. Your
customers will be happier with their systems and hopefully, tell others about
their experience. And, as we know, word of mouth is the best advertising!