Are you letting potential clients know that your company cares about being properly trained? You should be.
If you had to choose between two service providers, one who was licensed, certified and trained and one who wasn't, which would you choose?
Even if the un-trained option cost less, would you really trust them to do a good job when your security is on the line?
The best customers care about working with companies who invest in training and education for their employees, but if you aren't telling them about your investments, they won't know to choose you.
You need to make sure you're telling them about your training program and any licenses and certifications your company has. It's a differentiator for you, and explaining why it matters will help your pitch.
Here are five ways to market your training and education.
Make it Part of Your Pitch
When you've got a prospective customer who wants to know why they should work with you, you can sell them on a lot of things: your years of experience, your prices and your team. Sell them on your training as well.
Put it on Your Proposals
If you put logos of the associations you belong to or the products you install on your proposals, you should also be putting images of the certifications you have.
Add it to Your Website
You know that most potential customers will look you up online before deciding to call you for more information. Add graphics of your certifications to the footer of your site, preferably on every page.
Promote it on Your Work Vehicles
You never know what potential customers your team will drive by on the way to a job site. Use your work vehicle as a marketing vehicle, and tell those potential customers that you're a licensed and certified company.
Use it in All Advertisements
If you advertise in the newspaper, phone book, or even on Facebook, make training and education part of your messaging. When you're competing with a lot of other options, it will set you apart.