Each year, ESA’s Leadership Summit is known for a wide variety of valuable seminars and informational sessions, and this year’s event, from Feb. 18-21 in Orlando, Fla., is no different. The seminars follow four distinctive tracks – Technology Leadership, Executive Leadership, Revenue Leadership and Chapter Management – but it’s the fourth track that may be the most valuable for Chapters seeking guidance in their Government Relations efforts.
One session in particular, "Legislation and Licensing,” is scheduled for Tuesday, Feb. 19, from 3:15 p.m. to 4:30 p.m. It will be led by Illinois Electronic Security Association (IESA) Executive Director Kevin Lehan and by Arizona Alarm Association President Maria Malice, two of ESA’s most experienced Chartered Chapter leaders when it comes to dealing with state and local legislative issues. Both Kevin and Maria are also members of ESA’s Government Relations committee.
Malice says that states often want to start government relations initiatives, or make changes to their existing efforts, "and they don’t know the first place to start, or what it entails. We’re going to focus on the tools they need to be successful. We want to give them an idea about what to expect and what they’re going to come up against, as well as how to prepare the companies in their area.”
She thinks it’s natural to be intimidated at first by the prospect of trying to push a bill through the legislature, or make other government relations inroads at the state level. "When we talk about contacting senators or representatives, people are intimidated to go up and talk to them, to explain what’s going on and what they need,” she says. "You may hire a lobbyist, but the legislators need to hear from the people who are really working. You need to be the one speaking to them.”
Malice says that the free seminars that make up the Chapter Management track at Leadership Summit also offer a wealth of information and best practices for chapter leaders and members. Other sessions deal with day to day operations of a successful chapter; dissemination of information in the most effective way possible; and the emergence of apprenticeship and training the future workforce.
More information about attending Leadership Summit is available at www.esa-summit.com
. To view a program of all of the seminars and other events, click here