Potter Electric Signal Company, LLC of St. Louis, announced an expansion of its social media reach with a strong presence in
Facebook, Twitter, LinkedIn, Google+, and YouTube.
"Potter has been a leader in the life safety market for over 114 years," said Eric
Lauver, marketing communications manager for Potter Electric. "As a
leader, one of our main goals is to continue providing our customers with the
ability to stay updated on Potter using the medium with which they are most
comfortable. Social media websites such as Facebook and Twitter allow us to
spread the news about our latest innovations to a greater audience more quickly.
Additionally, we are utilizing YouTube to get additional training to our
customers on our new PFC Series Fire Alarm Control Panels which took best
fire/life safety product at the most recent ISC West Expo.”
With the addition of social media
to Potter’s marketing efforts, they will exponentially increase and build upon
their solid customer base.
"We’ve integrated social media buttons into almost every page
of our website allowing our customers quick access to sign up for news feeds
from Potter," said Potter Electric Web and Graphic Designer Brian Lewis. "They’ll be able to find out
about a new product through their Twitter, Facebook, and Google+ feeds; see
updates through our LinkedIn page; or read articles on their phone using their
favorite RSS app. We even provide our
customers the ability to get additional product and news updates by providing
their name and email address.”
Potter plans to continue to evolve
its digital media presence through additional options for customers to stay
updated on the latest news from the company as well as continued updates to its
website allowing for easier access to the content that matters most.
For more information, visit www.pottersignal.com.