Showing continued excellence with effective print communications and a successful shift to
new online marketing efforts, The Monitronics Dealer Program has won three 2013
Hermes Creative Awards and received Honorable Mention for various creative
Monitronics won Platinum Hermes Awards
for The Monitor, its quarterly
magazine to current dealers, and for its Premium Sales Book to prospective
dealers. It also won a Gold Hermes Award for its newly launched leads website, monidealerprogram.com. The Dealer Program’s official blog, blog.monitronics.net, received Honorable Mention.
Monitronics’ Platinum print publications
combine high-quality design and layout with relevant information about its
Dealer Program and the security industry. The
Monitor includes industry updates, features on outstanding dealers, new
product information and life-saving success stories. The Premium Sales Book provides
features on current dealers and more information about Monitronics’ leadership,
including executives and the Five Diamond Certified Alarm Response Center.
Both pieces are visually appealing and
highly readable resources for current and prospective dealers.
Additionally, the Gold Award further
solidifies the success of monidealerprogram.com as a new avenue for obtaining
premium leads. Featured dealer testimonials and program benefits support each
of the Dealer Program’s five elements: stability, flexibility, branding,
training and alliance.
"Our creative approach and expanding
focus online has raised the bar for the Monitronics Dealer Program,” said Monitronics Vice President Operations Bruce
Mungiguerra. "Our dealer prospect
website and blog have further cultivated our
lead base and built greater online brand awareness which has translated
into the on-boarding of new independent alarm company partners to the
Monitronics Dealer Program.”
Hermes Creative Awards is an
international competition for creative professionals involved in the concept,
writing and design of traditional materials and programs, and emerging