The Monitronics Dealer Program has won
three 2014 Hermes Creative Awards for effective marketing communications directed
towards active and prospective Monitronics dealers.
Monitronics received a Platinum Hermes
Award for The Monitor, its quarterly magazine
to active dealers. Its 2013 ISC West tradeshow exhibit and campaign won
Platinum and Gold Hermes Awards, respectively.
Hermes Creative Awards is an
international competition for creative professionals involved in the concept,
writing and design of traditional and emerging media. The Association of
Marketing and Communication Professionals’ (AMCP) judges received about 5,500
total entries from the U.S. and several other countries.
The Monitor combines high-quality design and layout with relevant information
about Monitronics’ dealer network, including industry updates, features on
outstanding dealers, new product information and life-saving success stories
from Monitronics’ Alarm Response Center.
In Monitronics’ 2013 ISC West
promotion, “The Ultimate Drive: High Performance Challenge,” alarm dealers who
joined the program could earn a BMW 5-series and other
special prizes by meeting certain performance objectives in their first year.
The results were excellent: Monitronics had the highest-attended “VIP” event and
saw a program-record number of prospects signed.
The ISC West exhibit infused luxurious
fabrics and colors with videos of Monitronics dealers enjoying “VIP” treatment
in the program. The overall campaign engaged prospects to consider Monitronics’
reputation for outstanding support that “drives” a dealer’s business to new
“Our sales and marketing teams
continue to raise the bar for the Monitronics Dealer Program,” says Bruce
Mungiguerra, Monitronics Vice President Operations. “They’re constantly formulating
new ways to express all the advantages that a company has as a Monitronics
dealer. We continue to see excellent growth as a result.”