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SD&I Magazine Shines Spotlight On ESA

Posted By Bob Ogle, Tuesday, February 28, 2012

Industry magazine, website tout a "future-ready” association

Security Dealer & Integrator (SD&I) magazine highlights the Electronic Security Association (ESA) in the "Security Watch” section of its February edition, reviewing changes that the association has gone through in the past two years, as well as the direction it is taking now. ESA is building an association around a core of training, leadership development and consumer awareness that will support the industry well into the future, the magazine says.

The articles not only appear in February’s print edition, but also in the magazine’s online Flash-based edition and its website, www.securityinfowatch.com.

The magazine notes ESA’s attempt to position itself as the industry’s "go-to entity,” and highlights a number of accomplishments, including:

  • The rapid evolution of ESA’s National Training School (NTS), which the magazine cited as "one of the greatest contributions the association has made to the industry.” ESA has brought operation of the school in-house to its new headquarters in Irving, Texas, which includes a state-of-the-art training room, although courses still are offered nationwide in partnership with state Chartered Chapters and ESA member companies. NTS is also ramping up its online course offerings.

  • The creation of a Member Services Center as part of the new headquarters. The group is dedicated to recruitment, outreach and retention, as well as chapter relations and member support. Representatives also provide information on member services such as Security America Risk Retention Group, an insurance company dedicated to the electronic security industry.

  • Intensive efforts to mentor industry leaders of tomorrow through ESA’s professional groups, which include Young Security Professionals (YSP), Sales and Marketing Professionals (SMP) and Installation and Service Professionals (ISP). The groups bring together professionals from member companies who network, share best practices and learn more about industry trends.

  • Continued development of the National Apprenticeship Program (NAP), which was certified in September 2011 by the U.S. Department of Labor as part of the National Apprenticeship System. The program is designed to create a workforce for the future, the magazine noted, with a progressive training curriculum, clearly defined milestones, and learning opportunities both in the classroom and in the field.

  • New inroads for public awareness of the security industry, including the consumer-targeted website www.alarm.org, and a public awareness task force called Secure Lifestyle in Control, or SLIC. The educational campaign emphasizes the importance of emerging technology in the security industry, particularly with the soaring popularity of interactive services through smartphone and tablet devices.

Tags:  future  magazines  NTS 

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