Posted By Bob Ogle,
Tuesday, February 28, 2012
Industry magazine, website tout a "future-ready” association
Security Dealer & Integrator (SD&I) magazine highlights
the Electronic Security Association (ESA) in the "Security Watch” section of
its February edition, reviewing changes that the association has gone through
in the past two years, as well as the direction it is taking now. ESA is building
an association around a core of training, leadership development and consumer
awareness that will support the industry well into the future, the magazine
The articles not only appear in February’s print edition, but
also in the magazine’s online Flash-based edition and its website, www.securityinfowatch.com.
The magazine notes ESA’s attempt to position itself as the
industry’s "go-to entity,” and highlights a number of accomplishments,
- The rapid evolution of ESA’s National Training
School (NTS), which the magazine cited as "one of the greatest contributions
the association has made to the industry.” ESA has brought operation of the
school in-house to its new headquarters in Irving, Texas, which includes a
state-of-the-art training room, although courses still are offered nationwide
in partnership with state Chartered Chapters and ESA member companies. NTS is
also ramping up its online course offerings.
- The creation of a Member Services Center as part
of the new headquarters. The group is dedicated to recruitment, outreach and
retention, as well as chapter relations and member support. Representatives
also provide information on member services such as Security America Risk
Retention Group, an insurance company dedicated to the electronic security
- Intensive efforts to mentor industry leaders of
tomorrow through ESA’s professional groups, which include Young Security
Professionals (YSP), Sales and Marketing Professionals (SMP) and Installation
and Service Professionals (ISP). The groups bring together professionals from
member companies who network, share best practices and learn more about
- Continued development of the National
Apprenticeship Program (NAP), which was certified in September 2011 by the U.S.
Department of Labor as part of the National Apprenticeship System. The program
is designed to create a workforce for the future, the magazine noted, with a
progressive training curriculum, clearly defined milestones, and learning
opportunities both in the classroom and in the field.
- New inroads for public awareness of the security
industry, including the consumer-targeted website www.alarm.org,
and a public awareness task force called Secure Lifestyle in Control, or SLIC.
The educational campaign emphasizes the importance of emerging technology in
the security industry, particularly with the soaring popularity of interactive
services through smartphone and tablet devices.
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