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Catch Up On Past Webinars with the SMP Resource Library

Posted By Jeaneen Bengtson, Tuesday, July 24, 2012

In case you missed it, the ESA Sales & Marketing Professionals’ (SMP) webinar on Identity Crisis: Adding lifestyle solutions to your life safety business is available online in the SMP Resource Library!

As more and more security integrators make the jump and adopt advanced services like home control and energy management, they are faced with an identity crisis--the challenge of adapting their brand messaging, marketing strategy, and sales processes in order to effectively position themselves in the market.

During the Identity Crisis: Adding lifestyle solutions to your life safety business webinar, you'll hear from sales and marketing experts who have successfully branded their companies to sell both home control and traditional security solutions. Watch this valuable webinar now (member log in required) and discover how to utilize your brand equity to succeed and learn more about adapting your sales presentation to be more customer-centric!

Tags:  Resource Library  Resources  SMP  Webinar 

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