In case you missed it, the ESA Sales & Marketing
Professionals’ (SMP) webinar on Identity Crisis: Adding lifestyle solutions to
your life safety business is available online in the SMP Resource Library!
As more and more security integrators make the jump and
adopt advanced services like home control and energy management, they are faced
with an identity crisis--the challenge of adapting their brand messaging,
marketing strategy, and sales processes in order to effectively position
themselves in the market.
During the Identity Crisis: Adding lifestyle solutions to your life safety business webinar, you'll hear from sales and marketing experts
who have successfully branded their companies to sell both home control and traditional security solutions. Watch this valuable webinar now (member log in required) and discover how to utilize your brand equity to
succeed and learn more about adapting your sales presentation to
be more customer-centric!