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ESI Forum previews sessions and seminars

Posted By Laurie Knox, Tuesday, October 25, 2011


Breakfast Keynote General Session: Hosted & Managed Access & Video and the Changing RMR Landscape (sponsored by Axis Communications) Thanks to hosted and managed services system architectures, access control and video surveillance have joined the RMR hit parade for many security integrators over the past three years. In this session, we'll hear from companies that have been successful, aggressive implementers of this new model.

Seminar: Tech Tools in the Field. Managing the activities of installation and service technicians and changing project requirements on the jobsite is always a challenge, as is collecting and reporting on field information in a way that's intelligible and actionable. Thankfully, new technology tools — including apps that can be carried conveniently on smartphones and tablets – are emerging as powerful management resources for the installation and service function. This session, developed by ESA's Installation & Service Professionals Group, provides a look at some of the most compelling new options and the difference they are making for implementers.

Seminar: What the Arrival of New Industry Entrants Means for your Business. Business trade coverage is filled with headlines on the arrival of powerful companies from the cable and telecommunications sectors in security and home automation. This session will relate who the players are, what they are presently doing and likely to do in the security (and other) systems spaces, and analyze whether they represent threats or opportunities to the traditional electronic security industry.

Seminar: 21st Century Lead Gen — Using Online, Social Media & Mobile Marketing to Drive Sales.  The "electronic tool set” for security marketing continues to expand with emerging opportunities like mobile devices and the mobile app marketing ecosystem. Alongside e-mail, web marketing and social media, the 21st Century Lead Gen elements are diverse. This session, developed by ESA's Sales & Marketing Professionals Group, will share dozens of winning marketing programs and efforts in the electronic marketing realm and reveal some of the key principles for designing and administering programs in each area.

Luncheon General Session: ESA Home Integrator — A New Vision for the Residential Market. Electronic security companies large and small agree that the future of the residential market is rapidly changing from an alarm-only game to a broader set of security and non-security products and services. Consumer interest, threats of residential attrition spurred by the demise of POTS and –most importantly – the arrival of residential RMR opportunities that reach beyond alarms all are contributing to this once-in-a-generation sea change. In this session, we'll review the taxonomy of products and services that can be part of the future mix, with a special focus on those that can generate RMR and be positioned a legitimate part of a security company's brand promise.


Breakfast Keynote General Session: Turning Grey into Gold – The Emerging PERs and Senior Monitoring Market. America's aging population is driving strong demand for PERs and other specialized monitoring technologies that both integration and central station companies should prepare to cash in on. The range of incidents and activities that can be monitored includes falls/inactivity, medication, wandering, cooking safety, sleep, and bathroom activity. In this session we look at the demographic trends, the current and soon-to-arrive slate of products and services in this niche and success stories.

Luncheon General Session: Electronic Security – Megatrends (sponsored by Videofied). ESA is planning an annual study of its members to determine the major technology and business practice trends that are driving electronic security integration and monitoring companies. This session reveals the megatrends with interpretation and anecdotal supports from some of the industry's leading observers.

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