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The Times are Changing: Pressure to Find Capable Employees Intensifies

Posted By Administration, Tuesday, September 17, 2013

Does anyone miss the good old days of hiring employees?

Employment applications would flood the office. A steady stream of willing and able applicants would be sitting in the lobby completing applications. The best technician would recommend a good friend or even a family member. There was a file you would go to when you wanted to look for someone to hire. The applicant would be interviewed and soon a new employee would be starting. As you reflect, or maybe even chuckle a bit, you know these days are long gone. In the old days, people who wanted to work came to us!

As small- and medium-sized businesses, there is a new pressure for us when it comes to recruiting and hiring top talent, and it starts with us taking a long hard look in the mirror. As owners and leaders in our organizations we have to put our best foot forward. We have to evaluate how our organizations look to candidates. Here are some questions to consider:

  • What can prospective employees find out about us online? Or more importantly, can they find us online?

  • Are we an employer of choice?

  • What do we offer employees in benefits, training, company culture?

  • Does our website communicate all of the positive attributes of working for our organization?

  • What kind of employment experience can we offer?

Once we begin to answer these questions, we can craft our position and create reasons why employees want to work for our organization and the industry. This is important because applicants have become savvy consumers as they shop for employment. According to Careerbuilder™ data in 2012, 69 percent of people report searching for jobs is part of their regular routine.

Applying for jobs could not be easier. Employees have multiple options. They can apply directly with a company through a website, through a job board, through a free job aggregator, with social media/professional sites or with a recruiter, all with a few clicks of a button. What this means is to be visible you need to best determine how employees can find you. And which of these mediums are most effective with your employee demographic.

It is important to be strategic in where you put your advertising resources. If you are looking for a more IT-savvy technician, you may want to advertise with community colleges or technical schools. If you are looking to hire a more seasoned sales representative or executive; you would want to be sure your presence on LinkedIn or other professional sites is up to date.

Our industry has changed and we can’t go back to the "good old days,” but the future looks bright! The more opportunity we have to look in the mirror, the better opportunity we have to present our companies in the best light.

 

Tags:  employees  employment  recruitment 

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