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News & Press: ESA News

Rochelle Carrington to Speak at 2015 ESA Leadership Summit

Wednesday, September 24, 2014   (0 Comments)
Posted by: ESA Communications
The Electronic Security Association (ESA) is proud to announce Rochelle Carrington, president and CEO of Sandler Training/Second Wind Advisory Group, has signed on as a speaker for the 2015 ESA Leadership Summit.

For Immediate Release


ESA Media Contacts

Shannon Murphy
Vice President,
Sales & Marketing
Phone: (888) 447-1689 ext. 6835

Jeaneen Bengtson
Communications Coordinator
Phone: (888) 447-1689 ext. 6811

Rochelle Carrington to Speak at the 2015 ESA Leadership Summit
Seasoned sales professional will help attendees grow their businesses

Irving, Texas (Sept. 24, 2014) — The Electronic Security Association (ESA) is proud to announce Rochelle Carrington, president and CEO of Sandler Training/Second Wind Advisory Group, has signed on as a speaker for the 2015 ESA Leadership Summit. Carrington joins Dan Schawbel and Patrick Thean on the speaker list for the Summit, which is scheduled for Feb. 8-11 at the Pointe Hilton Tapatio Cliffs Resort in Phoenix, Ariz.

Carrington is an award-winning sales veteran who has led sales teams for some of the most highly regarded publishing companies in the world including Conde Nast Publications, Hearst Magazines and Meredith Corporation. Now a full-time sales consultant, she advises and trains large and small enterprises on how to develop strong sales teams, improve hiring practices and lead organizations more effectively. Carrington will share the knowledge she has gained during her 23-year career to Summit attendees in two seminars.

The first session entitled, “Money Does Grow on Trees – Referral Trees,” will be held on Tuesday, Feb. 10 at 2:45 p.m. In this thought-provoking seminar, Carrington will illustrate the best known techniques for generating referrals in today’s environment. Attendees will walk away with a new outlook on referrals and a plan that will help them grow their businesses like never before.

After a brief break, Carrington will present her second session, “Break the Rules and Close More Sales.” In this seminar, Carrington will challenge Summit attendees to throw out their tired, old sales strategies in favor of new, non-traditional techniques. This energizing presentation will help sales professionals spark demand among their clients, close more sales and ultimately help their companies thrive in a new era of business.

Both of Carrington’s sessions are graciously sponsored by Telguard, a Gold ESA Leadership Summit Sponsor.

“Rochelle Carrington has been a major asset to our company,” said Steven Paley, president and CEO of Rapid Security Solutions. “Her vibrant style of speaking and ability to make concepts relevant have allowed our team to quickly comprehend, integrate and execute the skills and knowledge she has taught us.

“Rochelle's guidance and coaching has been an invaluable part of our management team development process and her contributions have helped Rapid Security Solutions to not only increase revenue and profits, but make a real and lasting difference to our overall team.”

Headquartered at the Pointe Hilton Tapatio Cliffs Resort, the 2015 ESA Leadership Summit is formatted to appeal to security industry professionals who want their businesses to thrive, not just survive. Accordingly, the Summit will feature a robust speaker and seminar line-up to give attendees actionable and applicable takeaways that they can immediately implement. The event is sponsored by Interlogix, Honeywell, Telguard, Altronix, Security America Risk Retention Group,, Digital Watchdog, Fleetmatics, Kwikset, Linear, OpenEye, Perennial Software, Security Partners, United Central Control, and WeSuite.

For information about the 2015 ESA Leadership Summit, go to or contact Shannon Murphy at 972-807-6835. For Leadership Summit sponsorship opportunities, please contact Jessica DaCosta at or call her at 972-807-6827.


Established in 1948, the Electronic Security Association (ESA) is the largest trade association representing the electronic life safety and security industry. Member companies install, integrate and monitor intrusion and fire detection, video surveillance and electronic access control systems for commercial, residential, industrial and governmental clients. In cooperation with an alliance of chapter associations, ESA provides technical and management training, government advocacy and delivers information, advice, tools, and services that members use to grow their businesses and prosper. ESA may be reached at (888) 447-1689 or on the Web at