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News & Press: ESA News

ESA's SMP Group Searches for Outstanding Referral Programs

Wednesday, March 07, 2012   (0 Comments)
Posted by: Bob Ogle
An effective referral program is a cornerstone of business growth for security dealers and installers of all sizes. This year, the Electronic Security Association (ESA) Sales & Marketing Professionals (SMP) group will honor dealers who have taken their referral programs to the highest levels of performance. SMP will present the Referral Program Best Practice Awards, which will recognize dealers who are poised to reap the benefits of their dynamic personal referral and peer-to-peer marketing efforts. Winners will be announced on June 27 on the ESXperience stage at the Electronic Security Expo (ESX) in Nashville, and will also be featured in ESA publications.

For Immediate Release

PRESS RELEASE

ESA Media Contacts
Laurie Knox
Vice President,
Marketing & Communications
Phone: (888) 447-1689 ext. 6825
E-mail: laurie.knox@ESAweb.org

Bob Ogle
Communications Specialist
Phone: (888) 447-1689 ext. 6813
E-mail: bob.ogle@ESAweb.org
ESA Group Searches for Outstanding Referral Programs
Sales & Marketing Professionals Will Salute Winners on June 27 at ESX Nashville

Irving, Texas (March 7, 2012) — An effective referral program is a cornerstone of business growth for security dealers and installers of all sizes. This year, the Electronic Security Association (ESA) Sales & Marketing Professionals (SMP) group will honor dealers who have taken their referral programs to the highest levels of performance.

SMP will present the Referral Program Best Practice Awards, which will recognize dealers who are poised to reap the benefits of their dynamic personal referral and peer-to-peer marketing efforts. Winners will be announced on June 27 on the ESXperience stage at the Electronic Security Expo (ESX) in Nashville, and will also be featured in ESA publications.

Entrants will be divided into three categories of dealers and installers: small, with $2.5 million or less in annual sales; medium, with more than $2.5 million up to $5 million in sales; and large, with more than $5 million. Winners will receive an award and will also be featured in ESA publications.

Dealers that have a successful referral program should submit a summary, in 500 words or less, describing your company’s efforts. Upon review, you may be contacted by SMP Chairs for additional information and supporting materials. The entry form, as well as additional details, can be found online at www.ESAweb.org/SMPreferral.

More information for entrants, as well as for businesses who are interested in becoming program sponsors, is available by contacting ESA Business Development Manager Jaclyn Sion at (888) 447-1689, ext. 6818, or via e-mail at Jaclyn.Sion@ESAweb.org.

ABOUT ESA

Established in 1948, the Electronic Security Association (ESA) is the largest trade association representing the electronic life safety and security industry. Member companies install, integrate and monitor intrusion and fire detection, video surveillance and electronic access control systems for commercial, residential, industrial and governmental clients. In cooperation with an alliance of chapter associations, ESA provides technical and management training, government advocacy and delivers information, advice, tools, and services that members use to grow their businesses and prosper. ESA may be reached at (888) 447-1689 or on the Web at www.ESAweb.org.