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2/12/2017 » 2/15/2017
2017 ESA Leadership Summit

Public Relations

ESA provides strategic public relations efforts aimed at consumers, the public safety sector and other key audiences. To benefit both our members and the security industry, ESA focuses external communications on the value the industry and our members provide for protecting lives, homes, property, and communities.

FILL-IN-THE-BLANK PRESS RELEASES: Publicize your business and become the expert in your region with these fill-in-the-blank press releases. As the spokesperson quoted in these releases, you can market your company as the area authority on security and tell the public about the crime-fighting benefits of a security system. Available to members only, these simple, fill-in-the-blank press releases will help you become an identifiable source for media in your area. The press releases guide you through the information needed to personalize them for promoting your business in your community and establishing you as the safety expert.

  • How to Choose an Alarm Dealer - gives ten tips on things to look for when choosing a security company
  • Rutgers Press Release for ESA Members - study confirms alarm systems are valuable crime fighting tool
  • Summer Vacation Tips - advice on how to discourage burglars when you're away from home
Visit the Members Only Resource Center to download the press releases.

Learn more about the effectiveness of alarm systems in deterring crime.  The studies listed below may be useful tools when used as part of a sales kit or a press release.

The Rutgers Study - Five years of research at the Rutgers University School of Criminal Justice (SCJ) in Newark found that residential burglar alarm systems deter crime.  Read the full study or the executive summary.

The Greenwich Study -  Download the summary of the Greenwich, CT study proving that alarm systems are an effective burglary deterrent.

Get the Facts about ESA here.